Trump Crypto Coin: How He Made $1 Billion While Investors Lost Money

TRUMP, the memecoin launched by President Donald Trump days before his second inauguration, is trading at 1.71 on the CRYPTO:TRUMPUSD pair, down 6.07% on the day. The slide is the latest chapter in a token that once carried a $15 billion valuation and now sits closer to $400 million, a collapse of roughly 97% from its peak.

A 97% Drop From a $15 Billion Peak

CoinMarketCap data shows TRUMP's market value cratering from that early $15 billion high to around $400 million today. The daily 6.07% decline to 1.71 fits a pattern that has defined the coin since its debut: sharp early gains followed by a grinding, sustained slide as retail enthusiasm faded and supply overhang weighed on price. Memecoins like TRUMP carry no underlying cash flow or utility tied to their value, so price action tends to reflect speculation and sentiment rather than fundamentals, which makes swings of this size unsurprising to traders who follow the asset class.

Fees, Not Price, Built the Fortune

Trump's own financial windfall from crypto has never depended on where TRUMP trades. His companies, through Trump Organization affiliates CIC Digital and Fight Fight Fight LLC, control roughly 80% of the coin's supply, and Trump collects transaction and licensing fees on every trade regardless of direction. Combined with token sales tied to World Liberty Financial LLC, a venture partly run by his sons Eric Trump and Donald Trump Jr., those fees and related revenue brought in more than 526 million dollars. Trump has publicly credited his 2025 wealth surge to the stock market, telling reporters at Joint Base Andrews that